ATLANTA, GA - There’s fresh, and then there’s Outrageously Fresh.
As we previously reported, SunSelect and Divemex, along with exclusive marketing partner Oppy, are undergoing a massive growth spurt with the new Outrageously Fresh program, packaged in the innovative “jar bags.”
In our latest exclusive, Chief Business Development Officer and Executive Vice President of Sales and Marketing for SunSelect, Mike Reed, took the time to discuss the line and its mason jar-style wardrobe.
“Our new Outrageously Fresh brand is a combination of ourselves and Divamex out of Mexico, and also our new jar bags which we have the exclusivity on for doing our snacking tomatoes, mini cucumbers, and mini bell peppers.”
Mike explained that the companies have had an unbelievable response on the new packaging, which he says has helped fulfill the original desire to capture the snack category.
“We want everybody to see our outrageous new colors,” Mike adds when we ask what SunSelect wants retailers to take away from this latest produce snack offering. “I think when you see them on the shelves it’s going to pop.”
To see our full interview with Mike, watch the 43 second video at the top of the page.
