IRWINDALE, CA - A new logo is gracing Bonduelle Fresh Americas’ robust lineup of Salad Kits, Meal Kits, Bistro Bowls, and more, as the producer seeks out a refreshed visual identity for its brand.
According to a recent press release, the newly debuted corporate logo is now standard across all of Groupe Bonduelle’s business units and contains visual elements intended to highlight the company's attributes as a leading provider of plant-rich meals and vegetable products.
The logo’s introduction comes as Groupe Bonduelle celebrates its 170th anniversary and looks to further exemplify its mission to “inspire the transition toward a plant-rich diet to contribute to people’s well-being and planet health.”
The font projects stability and strength, demonstrating the company’s solid values and strong sense of innovation. The provider’s commitment to the plant-based food revolution is brought to life through the deep green color and design of the iconic ‘B,’ including the interior of the lower portion that is in the shape of a leaf. As one of five business units within Groupe Bonduelle and the first to announce that it achieved B Corp certification, the logo for the U.S. business displays ‘Fresh Americas’ beneath Groupe Bonduelle, the release went on to explain.
Optimizing a network of more than 2,000 farmer partners in the United States and around the world, the Bonduelle family is firmly rooted in agriculture and has built a company that now feeds people with fresh, canned, and frozen vegetables, and plant-rich food products in 100 countries.
Congratulations to Groupe Bonduelle on 170 years, and to Bonduelle Fresh Americas for this exciting brand refresh!
As more companies seek to increase their market visibility, ANUK will report on the latest strategies to emerge.
