Celebrate Summer with Artisan Lettuce


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Mon. November 28th, 2011

On today's episode, we're giving you a close-up of Tanimura & Antle's Artisan Lettuce. Designed to capture consumer interest with new Celebrate Summer POS materials, the new Artisan Lettuce packaging features a QR code which allows consumers to access summer salad recipes and enter into a weekly sweepstakes. Backed by proven success with turnkey seasonal promotions, the Celebrate Summer is expected to engage consumers at the shelf and drive additional in-store purchases. When prominently displayed with similarly priced products, like Romaine hearts in the value-added produce section, Artisan Lettuce supports growing consumer preference for fresh salad products. It can be cross promoted with other seasonal produce items, and offers unrivaled shelf life. The 4-count package makes 4 main or up to 8 side salads.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">