Freska Produce's Summer Retail Promotions


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Mon. August 18th, 2014 - by Jordan Okumura-Wright

Welcome to What’s In Store. Summer retail promotions are top of mind for Freska Produce and with the help of the company’s year-round mango program, volumes will be in plentiful supply for produce departments.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">This summer, retailers can take advantage of Freska’s Mexican mango portfolio by building big displays using Freska bins. Current varieties include Tommy Atkins and Ataulfos with Kent’s to come as June gets underway. Customer education is key for promoting the mango category as nutritional aspects of the Mango make them incredibly appealing to the masses. Mango demos can be utilized to spread the word on differing flavor profiles and mango features as well as their many health attributes.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Mangos are very low in Saturated Fat, Cholesterol and Sodium and are also a good source of Dietary Fiber and Vitamin B6, as well as Vitamin C. Vitamins A and E are also beneficial nutrients in the fruit, and protect against free radicals. Iron enriches the blood and promotes healthy cells while the mango’s Potassium content helps maintain proper balance in the body's fluids while assisting with nerve function and muscle contraction. Other nutrients include omega-3 and 6, vitamin B6 and copper. And don't forget the rich antioxidants that help to fight cancer.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Mangos are also one of the fastest growing categories in the produce aisle. Drive traffic into your produce department this summer, with Freska’s Mexican mango program.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">