SANDPOINT, ID - Litehouse Inc. knows that nothing can heat you up in cold weather quite like the delicious warmth of a plate of hot wings. With the company’s new promotion, “Bring on the Heat,” Litehouse is helping consumers gear up for the biggest football game of the year with its cool dips for hot wings—not to mention for the wide array of possible produce accompaniments. From January 22 through February 4, the company will offer retailers support for its Homestyle Ranch and Chunky Bleu Cheese dressings, highlighting that they are the perfect addition to any tailgate or party.
"With the excitement around the end of football season, this promotion is a fun and organic way to connect with consumers around pop culture events that are a part of their life," Camille Balfanz, Litehouse's Brand Manager tells me. "Keeping both the consumer and retailer top of mind, we developed a dynamic, multi-touchpoint national promotion to engage with shoppers and support sales—all while highlighting our best-tasting ranch and our signature blue cheese dressings."
Vaulting off the success of last year’s successful “Dip it, Dunk it, Wing it” promotion, the brand is again angling to increase sales for retailers by engaging consumers ahead of the Big Game. “Bring on the Heat” puts the spotlight on two cool Litehouse dressing flavors, aiming to help soothe the heat of hot wings: ranch, a favorite flavor profile for millennials, and bleu cheese, what the company refers to as the favorite flavor profile of all other generations. Litehouse data points to Americans eating a projected more than 1.25 billion chicken wings during the 2017 Big Game, making these dressings prime for a hot promotion.
In its entirety, the “Bring on the Heat,” promotion will be supported by initiatives such as:
- In-store campaign, including signage, sampling, and $1 off instant redeemable coupon, in select retailers
- Free standing insert (FSI) with $1 off coupon, in select markets
- “Party Tips for the Big Game” Satellite Media Tour hosted by a notable lifestyle expert
- Mat release featuring hot eats and cool tips for hosting a Big Game party
- Integrated social campaign and consumer sweepstakes polling consumers on their favorite wing dip for a chance to win a game day “party in a box”
To find out more about Litehouse dressings and its wide array of other products perfect for Game Day, check out www.LitehouseFoods.com.
