WASHINGTON, DC & SCHENECTADY, NY - An advantageous grocery partnership is taking place in the Northeast United States. Price Chopper/Market32, under the Northeast Shared Services umbrella, has entered into a long-term agreement and an enhanced tech integration with Upside. This comes after their initial collaboration, which resulted in 500,000 incremental transactions from 50,000 customers.
“Thanks to Upside, we've made significant progress in attracting new customers and encouraging our existing ones to consolidate their food shopping with us,” said Sean Weiss, Price Chopper/Market 32 Vice President of Marketing. “Deepening our partnership stands to further accelerate that growth.”
Upside and Price Chopper/Market 32 are set to build on their success with the introduction of "Check-in," an innovative new receipt-less experience poised to bolster the impact of the chain’s AdvantEdge loyalty program by enhancing user reconciliation rates.
According to a press release, Upside's newly implemented direct data feed is expected to strengthen Price Chopper/Market 32's loyalty program. Initial findings indicate that Upside has effectively converted 25 percent of non-loyalty Upside users into AdvantEdge members who now make about one additional visit per month and spend more incrementally.
“In the face of heightened competition and consumer challenges stemming from inflation, Price Chopper/Market 32 sought concrete methods to strengthen its sales strategy,” said Tyler Renaghan, Upside Vice President of Grocery. “Our partnership with them has proven mutually beneficial, enhancing both the company's bottom line and consumer satisfaction. By introducing unique, profitable promotions, the collaboration has boosted Price Chopper/Market 32’s sales while helping value-conscious consumers navigate an uncertain economic climate.”
Upside conducted a survey of its users regarding the partnership. The findings revealed that customers not only became enthusiastic promoters of the store but also tended to spend more and expressed intentions to continue patronizing Price Chopper/Market 32 due to its partnership with Upside.
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