Welcome to What’s In Store. Procacci Brothers’ unique UglyRipe Heirloom Tomatoes are in hot demand this spring with increased production to meet the growing popularity of this exclusive tomato variety.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The UglyRipe offers a rich, ripe, juicy flavor that tastes like a backyard grown tomato. Where many tomatoes are typically bred for yield, UglyRipes are handpicked, vine ripened and grown for the eating experience.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">This heirloom variety has a characteristic texture with ribbed shoulders and a delicate nature. These tomatoes should be handled with care throughout the supply chain and merchandised at a maximum ‘two-row height’ to prevent bruising. UglyRipes come hand packed in foam sleeves to ensure their easy transfer to the retailer. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Promotions are a year-round option for this tomato program. The winter and spring offer the ideal opportunity to highlight the tomato’s ‘grown in your own backyard’ flavor as we gear up for the BBQ season. In addition, Procacci’s popular Jersey Fresh program through the Summer and Fall, aligns retailers with the company’s locally grown operations.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">New this year is the smaller serving UglyRipe heirloom 2-pack. Weighing in at 16 ounces, this new packaging presents consumers with a fresh and vibrant retail option. Procacci also customizes programs for retailers and offers POS and floor bins to showcase the UglyRipe program. Thank you for watching What’s In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
