SELAH, WA - With its latest partnership, Rainier Fruit is flexing both its business prowess and its organic cache. The produce of organic and conventional apples, pears, cherries, and blueberries announced a new partnership with Wanderlust—the world’s largest producer of yoga lifestyle events.
“For generations, we focused on growing great fruit. Today, our family and growing partners are focused on more than growing fruit; we are focused on growing healthy families and communities and making a commitment to support positive lifestyles that will influence generations to come,” said Mark Zirkle, CEO of Rainier Fruit, in a press release. “When we talk about ‘Wholesome to the Core,’ we’re talking about more than just our fruit, we’re talking about an entire philosophy that includes our sustainable growing practices, a commitment to organics, being of service to our employees, contributing to our community, and growing nutritious fruit that fuels the future to help people reach their goals and live happy, healthy lives.”
Rainier Fruit will be the presenting healthy lunch sponsor at 24 of the Wanderlust 108 events throughout North America. The company also noted, in its press release, that Rainier Fruit is, in addition to being a farming and food company, an active lifestyle brand that partners with the Boston Marathon, Portland Marathon, Charleston Marathon, and the Mesa-Phoenix Marathon. And with its newest partnership, Rainier Fruit plans to further expand the active-lifestyle focus of the company, focusing on universal fitness activities like running and yoga that collectively reach millions of consumers.
“We’re excited about this new relationship,” says Andy Tudor, Vice President of New Business Development at Rainier Fruit. “Our mission is living Wholesome to the Core, which is about cultivating your best self and living your best life. The whole focus of yoga and the mission of Wanderlust is in total alignment with our mission and our healthy products including our expanding organic program making this a great fit.”
The yoga community, Rainier Fruit noted in its press release, is a powerful demographic that is highly educated and brand loyal—with a focus on overall health and fitness. 82 percent of the more-than-80 million yoga practitioners prefer organic and natural foods, and yoga is also one of the fastest growing sports.
“Rainier Fruit is second-to-none when it comes to high-quality organic fruit, and their commitment to the environment through conservation and sustainable growing practices makes them an ideal partner for Wanderlust,” says CEO Sean Hoess of Wanderlust—who noted the two company’s shared passion for creating for high-energy, high-impact events that build community around sports and create a focus on healthy choices.
In addition to on-site activation at Wanderlust 108 events, the company noted, Rainier Fruit will work with market retailers to establish ad promotions and communication tools that help the more than 2000 attendees at each event find Rainier Fruit in their local stores.
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