2015 Tour de Fresh Sponsorships Are Now Available
- by Melissa De Leon Chavez
IRVING, TX - The organizers of the second annual Tour de Fresh has announced that sponsorship opportunities are now available. The more than 300-mile ride is scheduled to take place from October 19th to the 22nd of this year.
The collaborative industry cycling event weaves through the Great Smoky Mountains in North Carolina, down to Tennessee and ends in Atlanta, Georgia. Proceeds from the ride go to the Let’s Move Salad Bars To Schools Campaign, raising over $142,000 last year.
“The overwhelming industry support that the 2014 Tour received, plus the thousands of students it benefited, motivate us every day to coordinate and deliver an even more impactful event in 2015,” Cindy Jewell, California Giant Berry Farms Vice President of Marketing, said in a press release. “Once again, the Tour de Fresh will unite fresh produce growers, shippers, packers, and vendors to show that we aren’t just promoting healthier lifestyles, we are working together to make them a reality.”
Last year’s Tour placed more than 40 salad bars in schools across 11 different states including California, Colorado, Florida, Illinois, Michigan, Minnesota, Missouri, New York, Ohio, Texas, Wisconsin and the District of Columbia. The 2015 Tour de Fresh sponsorships offer fresh produce industry companies six months of marketing opportunities, media impressions, and exposure. In accommodation of the event’s growth, new opportunities are available in:
- Support Van Sponsors
- Breakfast Sponsors
- Lunch Sponsors
- Dinner Sponsors
- Finish Line Ceremony Sponsors
- Official Media Sponsor
- Rider Sponsors
Confirmed Premier Sponsors for the event include:
- California Giant Berry Farms
- Tanimura & Antle
- C&S Wholesale Grocers
- Oneonta Starr Ranch Growers
“Tanimura & Antle is proud to once again sponsor and participate in the Tour de Fresh,” Helena Beckett, Tanimura & Antle Director of Category Management, said in the release. “We continue to support this important industry event because it puts salad bars in schools and helped inspire us to develop an employee wellness program which includes providing participants with salads for lunch once a week. In addition both the team camaraderie and industry publicity we received from participating in the Tour were invaluable.”
This year’s Tour de Fresh goal is to be able to privately finance over 100 new salad bars in school districts across the country.