SALINAS, CA - Following up on its successful launch of its Spicy Thai Nourish Bowls last year, Mann Packing Company is introducing a new product to further capitalize on the veggie noodle trend. The company has announced the launch of its first complete line of fresh Veggie Noodles and Veggie Rice.
“The veggie noodles and rice categories are booming and we saw an opportunity to get in on the growth with these new product lines,” said Rick Russo, Vice President of Sales, Marketing, & Product Management at Mann’s. “These versatile products can be used in everything from pad Thai to risotto. As consumers become increasingly aware of the importance of eating fresh produce, we expect to see more products like this taking the place of traditional carbs.”
With unique, chef-inspired cuts that can swap in perfectly for traditional pastas, Mann’s veggie noodles speak to an increased consumer demand for vegetables that can easily be used in place of carb-heavy classics. The company noted, in a press release, that shoppers spent more than $30M on veggie noodle products in 2017, and the category grew by 409 percent compared to the previous year
Mann’s new Fresh Veggie Rice products are a convenient alternative to traditional rice, with fewer calories and carbs per serving. The new line features a variety of colorful veggies including carrots, kohlrabi and sugar snap peas. Varieties include Cauliflower “Rice”, Broccoli & Sweet Potato “Rice” Blend, and Cauliflower “Fried Rice” Blend. And, the company noted, these offerings are on trend, with consumers continuing to look for ways to incorporate more vegetables in their diets and with sales of veggie “rice” items growing 514 percent in 2017.
Mann’s latest lines will be on display at the CPMA Annual Convention, April 24-26 in Vancouver, Canada. Attendees can visit booth #1219 to learn more.
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