OXNARD, CA - A major partnership within fresh produce has taken place, as Agrifruit and its affiliated companies—which include Bobalu, Agrifrost Processing, and West Coast Berry Farms—announced a new strategic alignment with Freska Produce International.
“We are excited about this new partnership to help further strengthen processing, logistics, and import opportunities to serve our customers as we draw from these industry leaders,” remarked Bobby Jones, Managing Partner, Agrifruit.
As a press release noted, this alignment is meant to enhance company growth and build on operational strengths developed over the past several years.
As a conglomerate focused on growth, Agrifruit and its affiliated companies are excited to be able to tap into the new business opportunities that partnering with a veteran company like Freska will afford. Freska boasts extensive logistics, processing, and Latin American sourcing expertise.
“We are thrilled to join forces with Agrifruit,” added Jesus “Chuy” Loza, Managing Member, Freska Produce International. “Their commitment to quality and sustainability aligns perfectly with our values. This partnership will expand our product offerings and provide our customers with an even greater selection of fresh produce.”
The alignment does not change either company's management. It will, however, create synergies in sourcing, logistics, and marketing to drive innovation across both operations.
The press release emphasized the intentionality of this decision, as both companies weigh strategies that affect their businesses with the degree of weight necessary.
Both companies are very excited about the future expansion of Agrifruit and the logistic synergies that will result from this alliance, and they both note that this new collaboration will optimize supply chains, enhance quality, and meet the evolving demands of the marketplace and the consumer.
Keeping their eyes on meeting customer expectations, it’s little wonder that these two joined forces!
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