Atlas Produce Pushes Caramel Naturel Dates for the Holidays
BAKERSFIELD, CA - Atlas Produce, one of the industry’s leading providers of dates, is gearing up for a fruitful PMA Fresh Summit Convention and getting ready to showcase its growing line before the busy holiday season.
"Pre-holiday orders have been strong and the week after PMA should be busy filling Thanksgiving orders," Atlas President Robert Dobrzanski tells me when I ask him about the upcoming date-heavy season. "We are very flexible and work with our customers to get them what they need when they need it."
Shipper of 100 percent natural, California-grown dates, Atlas Produce offers a variety of date options under its popular Caramel Naturel Brand. Visitors to the convention can stop by the Atlas Produce booth #2570 and check out all the company items, including both clamshell date packs and rolled dates that are perfect for a holiday treat.
"Marketing efforts have been paying off, with increased sales year after year," Ben Antongiovanni, VP of Sales for Atlas adds. "The date category is a sleeper in the product sections. When retailers display Caramel Naturel Dates year round they will be surprised by the returns it can generate. With our increased production, we will be able to handle our retailer partners growth and continue to provide them with the best premium California Dates."
With the company’s organic date growth up 20% and winter holidays fast approaching, now is the perfect time for retailers to move in and stock up supplies for consumers. With this year’s high quality, California date season showing promotable volumes, its time to move fast while there’s still a chance to meet the needs of an ever-growing consumer base.
According to the company, dates are seeing a strong boost in growth with millennials. The younger generation sees both the health benefits of dates and Caramel Naturel’s commitment to sustainable growing practices as an excellent drawing point.
For great recipe ideas for the company's dates, visit www.CaramelNaturel.com and don’t forget to visit Atlas Produce at PMA booth #2570.