Awe Sum Organics Brings Legendary Stonefruit to Retail
- by Lilian Diep
SANTA CRUZ, CA - Summer stonefruit tastes a blast, summer stonefruit hope it’ll last. I’m sure John Travolta and Olivia Newton-John would agree that’s how the lyrics should go after biting into some legendary, organic fruit. Awe Sum Organics will be offering Frog Hollow Farm’s stonefruit again this year, turning this season into an opportunity retailers don’t want to miss out on.
“We know that our customers could benefit greatly from increased consumer satisfaction by having the opportunity to offer Frog Hollow’s incredibly sweet, juicy, and flavorful peaches, apricots, pluots, and plums during the summer months,” said David Posner President, CEO, and Founder of Awe Sum Organics. “I’m really excited to be offering Frog Hollow’s fruit again!”
According to the press release, Frog Hollow has been featured in magazines such as The Oprah Magazine, Martha Stewart Living, goop, Food & Wine, and Cooking Light as well as The New York Times. The farm also supplies its legendary fruit to some of the most well-known fine restaurants in the U.S., such as Alice Waters’ Chez Panisse and Zuni Café, both in Berkeley and in San Francisco, California, respectively.
Located in Brentwood, California, at the base of Mt. Diablo, Frog Hollow Farm is well known for the amazing flavor and eating quality of its stonefruit and sweet corn. Farmer Al Courchesne has perfected the art of allowing each of his dozens of varieties of organic stonefruit to arrive at the perfect ripeness on the tree for optimum flavor.
“Back in the early 90s, Farmer Al and I started working together. I developed markets for his amazingly flavorful fruit in the California Bay Area to specialty and organic markets on the East Coast for his shippable fruit,” Posner continued. “After the first bite, there’s no going back to other fruit until the summer is over.”
A pioneer of organic farming practices, Farmer Al is committed to sustainable and regenerative agriculture using organic growing methods that make the least impact possible to the land, people, and community. His belief in sustainable labor practices is employed at Frog Hollow Farm, providing year-round employment for many local residents.
The combination of Frog Hollow’s deep, rich, and ancient alluvial soils; hot, sunny days and cool nights during the harvest season; and Farmer Al’s unique organic farming practices and tree-ripe harvest program create the Awe Sum and unforgettable flavor of Frog Hollow's Legendary Fruit.
Awe Sum Organics will be shipping only its best-looking tree-ripe fruit through the months of June, July, August, and September through its customer programs, so act soon to get a piece of the legendary action!
With more juicy updates to come as the season swells, ANUK will continue to bring the latest news.