YUMA, AR - All aboard to Canada! Our neighbor up north is gearing up to welcome the industry in Toronto for the Canadian Produce Marketing Association (CPMA) Convention and Trade Show—and Bard Valley Natural Delights® is one of them. The date provider is returning to CPMA this year with award-winning products and a successful Canadian marketing program in tow.
“Our marketing efforts have focused on educating consumers about the health benefits and versatility of Medjool dates while highlighting our commitment to sustainability and ethical farming practices,” said Director of Marketing David Baxter.
For the last several years, Natural Delights has focused its efforts on expanding distribution globally to meet the growing demand for Medjool dates. As part of these efforts, the release noted, the brand has partnered with Canadian trade and consumer media, as well as influencers, to bolster brand recognition in one of its largest export markets.
This year, Natural Delights partnered with “Canada’s Baking Sweetheart” Anna Olson to help elevate the brand through her unrivaled reputation and prominence. Olson experienced Medjool date harvest first-hand in September and cataloged her experience on her Oh Yum YouTube channel, which has since become the second most viewed video, just below her introduction video.
Taking her expertise to TV screens, Olson also hosted baking demonstrations on Canada’s most high-profile morning shows. Through her support, Olson has earned Natural Delights more than 25 million impressions this year.
As Natural Delights Medjool Dates continues gaining traction in Canada, the brand has expanded its distribution channels to meet the increasing demand.
“Canadian retailers have come to expect consistency and the highest standard of excellence with Natural Delights products,” added Canadian Sales Director Mauro Santelli. “Our French and English packaging, product variety, and commitment to providing resources to shoppers have made the brand a top choice for Canadians.”
Natural Delights 2 lb Whole Dates are one of the top-selling SKUs in Canada, and the brand offers a wide range of merchandising options including display racks, shippers, and pallet displays. Retailers are encouraged to take advantage of merchandising options that prominently display Natural Delights products and make them easy to find.
To see why Natural Delights are Canada’s preferred Medjool date brand, visit booth #630 at CPMA on April 25–27.
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