YUMA, AZ - Expected to begin on the evening of March 22, Ramadan is just around the corner—and so is the highest sales period of the year for the Bard Valley Natural Delights® brand. Muslim shoppers will be met with the supplier’s 2, 5, and 11 lb window boxes as they look for Natural Delights products in early March to prepare for the holiday.
“With Ramadan just over a month away, now is the time to start planning in-store merchandising displays to help shoppers easily find Natural Delights products,” said Director of Marketing David Baxter. “Our large window display boxes proudly showcase the quality and size of our product, which we know is important to people, especially for such a high-volume eating occasion like Ramadan.”
As a press release explained, Medjool dates are considered a “blessed fruit” and are especially popular during Ramadan because it is common practice to start each morning with three to five dates and also break the daily fast with two to three dates. Medjool dates are also incorporated throughout each evening’s feast in main dishes, sides, and desserts.
Demonstrating the significance of the category during this holiday, date sales increased by 30 percent last Ramadan, with Natural Delights sales increasing by 57 percent.
“Consuming Medjool dates is considered an act of worship and source of blessing to the Muslim community, so it is important for shoppers to find the highest-quality products on shelves leading up to Ramadan,” added Business Development Manager Kamal Zeewari.
Gearing up for this vital sales period, Natural Delights is partnering with Heifa Odeh of FuFu in the Kitchen and Ruda Khan of My Gourmet Story to show some of the most popular recipe ideas for Suhoor and Iftar, the morning and evening times when Medjool dates are consumed for lasting energy and to break fast. The provider is also offering a free downloadable Ramadan Recipe Guide with popular recipes and practical planning tips from Yvonne Maffei of My Halal Kitchen, which retailers can share on their websites or social media pages to support Ramadan shoppers.
Natural Delights backs its partners with a wide variety of displayable options. The best way for retailers to increase sales, according to the brand, is to promote large-size boxes or tubs in highly visible areas with festive merchandising displays starting the first week of March.
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