MOUNT VERNON, WA - The pumpkin—there’s no denying it is one squash variety that takes the spotlight as the October and November months roll around. The hard squash category already has tons of value to offer consumers, and Bay Baby Produce is taking that appeal up a notch with its eye-catching portfolio.
Read on, friends. My most recent conversation with the supplier’s Michele Youngquist, President, and Lindsey Dalesky, Sales and Marketing Representative, uncovers merchandising opportunities you won’t want to miss.
“The organic hard squash market is making a big splash with colorful mixed bins and half-pallet displays,” Michele shares. “Savvy Squash is a value to your customer. It is easy on the pocketbook and has a longer shelf-life than most produce, lending itself as a flavorful option for meal prep for your family!”
As Lindsey and Michele go on to note, buyers can draw more attention to the pumpkin section by exploring different combinations and textures together. For example, retailers can pair an orange silhouette with a large Blanco pumpkin to make the colors pop. Bay Baby Produce also recommends intermixing long-stem pumpkins with shorter-stem options to further increase basket share.
“Our individually painted and hand-decorated pumpkins attract consumers by adding instant decoration and colors to their fall pumpkin décor and tablescapes,” Lindsey says, pointing to a popular consumer trend rapidly taking over Pinterest and online home décor venues. “Since this is the first push for the holiday season, produce departments are sure to see an uptick in category sales.”
With its unique portfolio truly tapping into the Halloween spirit and enticing shoppers to add even more hard squash to their carts, the fall and winter months are looking to be very advantageous for Bay Baby’s retail partners.
“Bay Baby Produce wants to wish all the pumpkin joy to our customers and our harvest and warehouse crews for a great fall season!” Lindsey and Michele sign off.
Take the advice of these industry aces and don’t miss out on that pumpkin joy!
