LEVERKUSEN, GERMANY - Fresh on the market, Bayer’s Vegetable Seed Division revealed a new watermelon concept at PMA Fresh Summit this weekend. Alongside some of the company’s other vegetable crops and seed varieties, the “Emerald Type,” which is a dark green watermelon variety and still new to the market, has been building its reputation.
“The Emerald Type may be new to some in the industry, but varieties in the product line have been successful over the last few years,” said Kike Rossell, Bayer Regional Watermelon Product Specialist, in a recent press release. “The Emerald Type varieties have been grown commercially throughout the North and Central America watermelon production regions over the last 3-4 years. They have proven to be consistent varieties from an agronomic standpoint while also providing high brix, excellent flavour, and a firm, crisp texture.”
The reason this specific watermelon variety does well commercially is believed by growers and shippers to be the dark green rind. The richness of the color makes it stand out.
“I’ve had customers request them,” said Greg Leger of Leger & Sons, in the same release.
With 60, 45, and 36 count offerings and a deep red and firm flesh, the emerald variety is attractive to both fresh and processing markets. The appeal is is evident, as the watermelon has been in production for the last few seasons.
“After the success we’ve seen the last few years, we knew it was time to promote the Emerald Type in a big way to the industry,” continued Rossell, “We are excited about the potential of the varieties for our customers.”
For more information on their products and the exciting developments with The Emerald Type, check back with us at AndNowUKnow.
