GRAND FORKS, ND - There is a fresh new look in store for Black Gold Farms, as the company looks to differentiate its program and potatoes this summer. This new re-branding effort and materials will translate a comprehensive, consistent look and feel throughout all of Black Gold Farms' audiences.
Customers and consumers can expect new sales materials, a new website, enhanced social media, community outreach programs, fresh tradeshow presence, new packaging, in-store materials and other components to roll out throughout the year, according to a press release.
“We wanted to make sure we’re connecting what we’re doing in the field and on the farm, to what we do in our communities, to how that affects the products we deliver to our customers. Then, at the end of the day, our consumers need to be excited about those products and that story. Regardless of what we do, what we grow, or where we grow – we want to make sure the message is the same to each audience – that when we dig together, we dig deeper,” said Leah Brakke, Director of Marketing for Black Gold Farms.
Black Gold Farms is continuing its commitment to harnessing the latest science and technology by consistently improving its programs, creating better ways to produce fresh and healthy food, while also remaining a part of the community and protect the earth. Regardless of whether it’s red potatoes, sweet potatoes or chip potatoes, this sentiment resonates throughout all aspects of Black Gold Farms.
The three main pillars of the brand that each audience will fall under is Plate, Community or World, the company notes.
Eric Halverson, CEO of Black Gold Farms states, “We have a lot of moving parts to our operation, and many different audiences that care about many different things. We really felt that we needed one solid message that regardless of who we were talking to, they understand what we stand for – Our goal is to make it easier for everyone to enjoy the food that we grow, and to show that we’re grateful to those who trust us to get the job done – regardless if it’s a retailer, an employee, or a consumer.”
Congrats to Black Gold Farms as the company continues to innovate.
