GLENNVILLE, GA – Produce departments hoping to draw the eye of health-conscious consumers this winter should take note; Bland Farms has announced a new line of all-natural dressings to be released under its Vidalia Brands® label this January. Vidalia Brands, a sister company to Bland Farms that produces snacks, condiments, seasoning, salsas, dressings, and more, is set to release six new varieties of dressing sure to resonate with both shoppers looking to pep up their fresh produce and retailers trying to boost sales through cross-promotion this winter.
“Our product line has a very clean label,” said Alannah Finnan, Marketing Specialist for Bland Farms and Vidalia Brands. “Our dressings are made from all-natural ingredients and contain no preservatives, MSG, artificial colors or flavors, trans fats or high-fructose syrup, and are gluten-free.”
While the dressings list a long line of health bonafides, they are also long on decadent taste; the line includes a variety of flavors based on Southern family recipes. In addition to a revamped version of the company’s stalwart Blossom Sauce, new flavors include:
- Creamy Vidalia®
- Honey Mustard
- Greek Vinaigrette
- Raspberry Poppy Seed
- Balsamic Vinaigrette
To help market the product and drive home opportunities for cross promotion, Vidalia will offer a new shipper that retailers can position as a stand-alone next to complimentary products like Vidalia’s onions and sweet potatoes, or produce departments can station the stand on a counter as the situation requires. The dressings do not require refrigeration prior to opening, so retailers will have greater flexibility with marketing.
The new line of dressings will be available in January of 2017.
For more on exciting new product lines and other developments in the produce industry, check in with us at AndNowUKnow.
