SALINAS, CA - With an already impressive presence in the strawberry and blueberry categories through its highly recognized Foxy® brand, Blazer Wilkinson Gee (BWG) is taking steps to broaden its strength to multiple other categories. The produce supplier recently announced its expansion into the marketing of citrus, grapes, and cherries from South America.
"Expanding our product line is a natural progression for BWG," said Jack Wilkinson, Director of Sales. "Our core competencies in growing and shipping premium berries translate seamlessly to other fruits. This expansion allows us to better serve our existing customers and attract new partners who share our commitment to delivering quality."
For the upcoming season, the company’s initial offerings will include a diverse selection of South American citrus, cherries, and grapes, with a range of sizes, varieties, and flavors. As a press release shared, BWG plans to begin importing the first containers of citrus to the United States in the coming weeks and is currently taking orders.
Bolstering its position as a premier fresh produce supplier, this strategic expansion will enable the company to provide its customers with a broader range of high-quality fresh produce offerings.
"We are excited about the opportunities this expansion presents," continued Wilkinson. "Our team is committed to delivering the same level of quality, service, and customer satisfaction that BWG is known for. We look forward to building strong partnerships with our customers and providing them with the best possible products."
With this strategic move in play, BWG will maintain its strength in the berry arena with its year-round strawberries and rapidly growing blueberry portfolio, offering global supply to support its partners’ long-term programs.
ANUK is always here to report on the latest industry moves and expansions, so be on the lookout for our next update.
