Blazer Wilkinson Launches Foxy Label Blueberries
- by Melissa De Leon Chavez
SALINAS, CA - This past weekend, it was all about red, white, and blueberries both at retail and in kitchens across the country. Blazer Wilkinson, however, ushered in an all-new way to celebrate Fourth of July this year. Debuting another premier product to the Foxy brand, the grower-shipper has announced the iconic launch of Foxy blueberries.
“As we continue to aim to meet the needs of our customers and consumers, we are thrilled to add Foxy blueberries to our line of Foxy berries,” said Kiana Wilkinson Amaral, General Manager.
According to a press release, Blazer Wilkinson is now selling Foxy brand blueberries grown in California, Washington, and British Columbia, Canada, so the launch of this new berry will be spread far and wide.
Packs of the new product include dry pints in 6 oz, 18 oz, and 2 lb clamshells, giving retailers plenty of options for produce aisle success. This new product will pull in a plethora of sales in the berry category and is available until mid-September with ad opportunities starting July 15.
Act quick before this first-ever opportunity passes you by! And for all the industry’s latest, keep coming back to AndNowUKnow.