Bob Haarhues Tapped As Country Sweet Produce's New Director of Sales and Marketing
- by Jordan Okumura
BAKERSFIELD, CA - There are many things in the fresh produce industry that we have little to no control over: seasons changing, Mother Nature’s dynamic disposition, traffic, etc. But one thing that each company can own a steady hand in, is building an amazing team that can elevate its game, drive innovation forward, and bring a better product to market. With these goals in mind, Country Sweet Produce (CSP) and its Bako Sweet® brand are welcoming a new face to the team with the hiring of industry veteran Bob Haarhues as the company’s Director of Sales and Marketing.
“I’m thrilled with the opportunity to be part of such a great company and work with such an impressive team. From growing practices to production—the dedication, commitment, collaboration, and work ethic from the entire team at CSP is remarkable,” Bob tells me, sharing his excitement and energy as he reflects on the company. “Born and raised in the Pacific Northwest, my fresh produce career has been thorough encompassing retail operations, sales and marketing, and new product development. CSP is an exciting company for innovation, organic products, and the overall highest quality. Having the opportunity to contribute is truly an honor.”
There is no better time than now for Bob to join the CSP team as the company streamlines its business model and ramps up its go-to-market strategies and products to respond to retailers’ and foodservice operators' desire for higher-quality programs and better customer service. Speaking of the needs of the retailer, Bob comes with an impressive background from time at SuperValu in Corporate Produce for Store Formats to his time as the Vice President of Sales and Marketing at Crunch Pak. When it comes to anticipating the buyers’ needs, Bob has the insights needed from both seats at the table.
"This is such a tremendous addition to Country Sweet Produce. Bob's experience and leadership skills couldn't come at a better time for us at CSP with the growth of our new items and innovations to the sweet potato category. We are all too thrilled to have him here,” President Mike Valpredo shares. “Bob is hitting the ground running and jumping right into the mix as harvest on our 2019 crop gets underway.”
Congratulations, Bob and the Country Sweet Produce team, on the amazing growth and the road ahead!