Bonipak Shares New Branding at PMA Summit
- by Maggie Mead
SANTA MARIA, CA - Bonipak Produce, the family-owned, California-based grower, packer, and shipper of fresh produce, took this year’s PMA Fresh Summit as an opportunity to launch its new branding. At the show, attendees got a first-hand look at the grower’s refreshed logo and new organic logo, as well as new brand taglines.
“For more than 87 years, Bonipak has been proud to offer the best in quality and freshness from seed to sale,” said Joe Leonard, CEO. “As we continue to celebrate our history and welcome our fourth generation into the company, we felt it was time to refresh our branding. Bonipak is proud to continue our tradition of providing top-quality produce to our customers and their consumers. Our new look will not change our long-standing commitment to growing fresh, nutritious produce for many years to come.”
According to a press release, Bonipak’s new logo has been updated and modernized to reflect its continued dedication to providing nutritious, fresh produce for many generations to come, while still honoring the company’s rich 87-year history.
Bonipak has also been growing its line of organic products, and has introduced a new organic logo that features a complementary purple and teal combination, and the tagline, “freshness you deserve.”
The new branding is already being implemented, so consumers can soon expect to start seeing the new logos, color palettes, and taglines on all of Bonipak’s packaging, signage, and communications.
For four generations, the company has been committed to sustainable growing practices and ensuring the best quality for its customers through its seed-to-sale approach. Bonipak grows, harvests, cools, processes, and ships millions of cartons of fresh vegetables to retailers, wholesalers, and foodservice customers across the globe.
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