Borton Fruit Partners with Tajin to Spice Up Retail Demos
- by Christofer Oberst
YAKIMA, WA - Borton Fruit and Tajin® seasonings are joining forces for in-store demos to ramp up excitement for the new apple crop this season.
The demos begin this weekend in southern California and will run through the end of the month. Additional demos featuring the proprietary mix of Mexican chilies, dehydrated lime juice, and sea salt are currently being planned for September.
“We have several retail partners who were looking for something new to start the season, and Tajin seasonings helps provide a great interactive demo experience for consumers,” said Lindsay Ehlis, Assistant Director of Sales and Marketing for Borton Fruit. “Fresh apples and Tajin seasonings are a great flavor combination and appeal to a broad ethnic demographic.”
Juan Carlos Limon, U.S. Marketing Manager for Tajin seasonings, said that the unique blend adds a ‘zing’ to a wide variety of fruit and vegetables. He added that Tajin seasonings have been imported in the U.S. for over 10 years and the popularity and acceptance of seasoning fruits and vegetables continues to grow.
“You could once find Tajin only in select Hispanic stores, but Tajin is now distributed in local, regional, and national retailers,” he said.
Borton Fruit also offers bagged apples featuring Tajin sachets (packets) in either .14 oz or 0.05 oz sizes.
Keep an eye out for these special retail demos if you’re in the area!