IRVINE, CA – This Fourth of July proved to be a boon for California avocados—as consumers purchased a record amount of the chartreuse fruit.
The California Avocado Commission noted, in a press release, that sales figures indicate 118.3 million pounds of avocados were sold in the U.S. in support of holiday festivities this fourth, which makes this Fourth of July the highest consumption period on record for avocados from the Golden State.
“Fourth of July and all of the American summer holidays have grown to be top consumption periods for avocados, extending the opportunities for thematic retail promotions beyond the traditional Big Game and Cinco de Mayo events for the category,” said Jan DeLyser, Vice President Marketing. “Anytime people get together is a great time for avocado consumption.”
The commission—an organization that strives to increase demand for California avocados through advertising, promotion, and public relations—had previously projected 100 million pound of avocados to be sold this Fourth of July. Actual sales surpassed their projection by more than 18 million pounds, and exceeded the previous year’s Fourth of July totals by approximately 20 percent.
The record-breaking holiday numbers, the commission also noted, came on the heels of a gargantuan Memorial Day, which also accounted for more than 118 million pounds in California avocado sales, as well.
For more on all things California avocado-related, check out CaliforniaAvocado.com, and follow the California Avocado Commission on their Facebook, Twitter, Pinterest, and Instagram profiles.
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