California Giant Berry Farms and Concord Foods' Berry Sweet Baking Promotion Sees Success


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Tue. December 17th, 2013 - by Jordan Okumura-Wright

<p>California Giant Berry Farms and Concord Foods just finished its Berry Sweet Baking Promotion, which included a recipe contest that encouraged consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as key ingredients. Unique recipe entries were submitted for several weeks. The submission period has now ended and a panel overseen by the sponsors is now judging all of the contestants' recipes in order to determine the winners, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/calgiant121713body.jpg" alt="Images 121713" />“We are extremely pleased at the results as we sift through so many creative and delicious recipes submitted. We know consumers will want to try these recipes at home using our berries especially since fresh blueberries are plentiful all winter long and add such great color and flavor to the plate,” says Cindy Jewell, Director of Marketing for California Giant.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Judging the contest will be somewhat difficult, because the winners will be chosen after almost 300 original recipes have been tested. Some of the entries included creative items including ‘Blueberry Dessert Coconut Waffles’ and ‘Blueberry Butter Cake with Vanilla Ginger Glaze’.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The winners will receive gift cards and fresh products from both sponsoring companies and the winning recipes will be shared via social media outlets. The fresh blueberry season from South America is expected to go well into spring, and consumers will be encouraged to try these recipes all winter long.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.concordfoods.com/blog/bid/129061/Berry-Sweet-Baking-Promotion" target="_new"> Berry Sweet Baking Promotion </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">