California Giant Berry Farms Welcomes New Director of Marketing

Tue. April 14th, 2020 - by Melissa De Leon Chavez

WATSONVILLE, CA - As the industry continues to grow, new leaders are needed to help expand and lift companies to new heights. California Giant Berry Farms has found this leader in the way of Kyla Oberman, who has been appointed as the berry purveyor's new Director of Marketing.

Kyla Oberman, Director of Marketing, California Giant Berry Farms“I have admired California Giant both personally and professionally for as long as I can remember and feel fortunate to be joining the team,” said Oberman. “Its dedication to best quality berries and commitment to the community is something I look forward to being a part of.”

Oberman most recently worked as Marketing Manager for Jacobs Farm del Cabo. Before joining Jacobs Farm, Oberman was the Director of Marketing for Tanimura & Antle and the Director of Marketing for Naturipe Farms.

California Giant Berry Farms welcomes Kyla Oberman as its new Director of Marketing

In total, Oberman has over 15 years of fresh produce marketing experience across a variety of categories.

Joe Barsi, President, California Giant Berry Farms“We have a lot of history working with Kyla over the years,” said Joe Barsi, President. “Kyla started working on the California Giant account when she was an Account Executive at McDill Associates in the early 2000s. She understands our company’s mission, values, and culture.”

According to a press release, as Director of Marketing, Oberman will be responsible for leading the company’s strategic brand and consumer and trade marketing efforts.

Oberman has over 15 years of fresh produce marketing experience across a variety of categories

“It is an exciting time at California Giant as we build our team for future growth and Kyla is a great addition to our management team,” added Barsi.

Congratulations to Kyla Oberman on her exciting new chapter! Stay with AndNowUKnow as we bring you the freshest news from our industry

California Giant Berry Farms