WATSONVILLE, CA - In the midst of a tense political climate, California Giant Berry Farms is hoping to inject some light-heartedness through a marketing campaign leading up to the 2016 Presidential Election. Launching this week, the company will use a ‘color coded’ campaign utilizing strawberries and blueberries, encouraging shoppers to vote for their preferred ‘berry’ candidate.
“Ultimately the promotion is focused on California Giant berries and building a stronger network of influencers and shopper contacts that help to continually improve ongoing relevant communication, while having a little fun along the way,” said Cindy Jewell, VP of Marketing at California Giant, according to a press release.
The two-month promotion and sweepstakes is geared to spotlight the continued availability of fresh berries into fall and winter months. The sweepstakes will engage shoppers while collecting additional data as they enter, capitalizing on the buzz and interest in the election while enhancing relationships with consumers. The company has been building a database, and will use the information collected during the promotion to fill data gaps for brand loyalists and attract new followers.
The promotion will result in multiple winners, and social media platforms will engage various audiences throughout the promotion beginning September 1, 2016. The California Giant staff is looking forward to having fun with unique and trending hashtags, along with topics associated with the 2016 Presidential election. Shoppers can enter to win one of several cash prizes offered via www.calgiant.com and all California Giant social platforms.
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