WATSONVILLE, CA - California Giant’s Kristin Kleiber has been promoted to the newly-established Marketing and Sales Analyst position.
Having previously served as a Sales Coordinator, where she supported the Blueberry Category Manager, Klieber showed significant interest and talent in marketing efforts, according to a press release. As a result of that interest, she has been participating in recipe development, as well as managing all in-house photography via blogging for several months.
“We are excited to have Kristin focus more on our marketing efforts and to be able to tap into her talents with blogging, food photography, and recipe development,” Cindy Jewell, Vice President of Marketing, said in the release. “Because we are committed to providing new inspirations for our consumer followers every day featuring our berries, we will continue to invest in our people and in our resources.”
According to the company, it plans to continue expanding its consumer presence by utilizing all social media platforms to continue building relationships with its consumers. This plan has made the need for building staff essential.
While she has only just been promoted, much of Klieber’s work can already be seen on California Giant’s website, blog, and its new electronic newsletter.
According to the company, Kleiber will report to Cindy Jewell, assisting with all activities to support the expansion of California Giant’s products and brand. She will also develop and publish retail newsletters, consumer blog content, analyze product movement and sales trends, and continue to conduct analyses of market, customer, and competitor data for the sales team.
Kleiber’s promotion was accompanied by a complete remodel of the company’s kitchen to provide a platform for photography and recipe development, done in house every week.
