California Sun Dry Hits PMA Fresh Summit With Fresh Branding
- by Kayla Webb
MIDDLETON, WI - PMA Fresh Summit is the perfect produce locale to show off in front of the whole industry, whether it be via new products, hires, or branding. California Sun Dry is coming in hot with the latter, with plans to launch its first branding evolution and new identity at this year’s big show.
“The new branding strongly resonates with the values of California Sun Dry," said Charles Olins, Vice President of Sales and Marketing at California Sun Dry’s parent company Saco Foods. "Our intention was to tell the story of our fresh, quality tomatoes and natural California origins."
The brand refresh, which includes a new design, label, and logo, hones in on the core values of California Sun Dry products, namely its California roots, natural flavor, and healthy benefits.
According to a press release, the sun-dried tomato provider has always been committed to providing foods that support today’s eating trends. With its rebrand, California Sun Dry is hoping to drive this messaging home with new packaging across its entire portfolio of sun-dried tomatoes, sauces, and spreads—redesigned to catch consumers’ eye.
If you happen to be wandering through the showfloor on the 18th and 19th, look for Charles Olins, who will be on on-hand to meet PMA attendees and share information on the companys extensive product line.
For those of us who won’t be in attendance at PMA Fresh Summit, we can keep our eyes peeled in 2020 for the official rollout of the new packaging.
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