California Table Grape Commission Launches New Health-Conscious Campaign
FRESNO, CA - In an effort to showcase the benefits of consuming normal amounts of grapes each day—including long-term health for hearts, brains, and colons—the California Table Grape Commission is launching a new ad campaign. The ad series will sit pretty on the pages of magazines and newspapers in both print and online, on health-focused websites, on television, on radio, and on social media.
“Consumers have always loved grapes for their great taste, convenience, share-ability, and beauty. Through this campaign, consumers will learn that the health benefits grapes provide go beyond the basics of eating a favorite fruit as part of a healthy diet,” Kathleen Nave, Commission President, explained in a press release. “It is already established that grapes are a heart-healthy food, and now research in the areas of brain and colon health is emerging that suggests that grapes may have an even broader role to play in long-term health.”
Research pointed to these areas of health, as well as a variety of others, and the Commission’s latest campaign aims to utilize online and print and broadcast avenues of advertising to focus on the power of the whole fruit. Grapes offer over 1,600 documented natural plant compounds, including antioxidants and other polyphenols, according to the release, and the organization’s ads detail research from a scientific study in the area of heart, brain, and colon health, which points to the beneficial natural plant compounds.
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