California Table Grape Commission Reports Promotable Volume of California Table Grapes Available Through December


Mon. October 19th, 2020
- by Melissa De Leon Chavez     

FRESNO, CA - A bountiful harvest table is incomplete without California grapes. Gorgeous fall skies are the backdrop of San Joaquin Valley’s grape production, and the California Table Grape Commission is happy to report that the harvest of table grapes is moving steadily toward its December conclusion.

Kathleen Nave, President, California Table Grape Commission“Fall is a beautiful time of year to harvest grapes in California,” remarked Kathleen Nave, President. “The vineyards are full of fruit, the mornings are cool, and the afternoons are sunny and warm but not hot.”

Nave went on to note in a press release that many of the newer varieties of grapes were bred to be harvested in the fall.

“Nearly 50 percent of the California grape volume is shipped to consumers from October through January, making California grapes very much a fall and early winter fruit,” she explained.

Sometimes, during this time of year, there are suggestions that California production will fall short of what is needed to supply the U.S. market through December—but Nave is here to refute that claim.

“California has dominated grape sales through December for years, and this season is no different,” she said. “Promotion work with retailers and conversations with consumers through social media, influencers, and advertising in multiple mediums are moving ahead full speed to support the promotable volumes of November and December and support the wrap-up in January.”

Continue with us here at AndNowUKnow as we cover the latest in fresh produce crop and market updates.

California Table Grape Commission

 
――――――――ф―――――――――
 
――――――――――――――――――