CarbAmericas Begins Florida Broccoli Program

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Thu. January 5th, 2017 - by Laura Hillen

FT. LAUDERDALE, FL – A new year has brought new opportunities to CarbAmericas, specifically in the form of a year-round broccoli program. The company recently announced that it has started harvesting its Florida crop this week.

Jeff Friedman, President, CarbAmericas“Just like with every other grower partnership we have, we expect quality to meet our high-standards. The fields look fantastic, so we’re encouraged by what we’ve seen in the fields thus far,” said Jeff Friedman, President of CarbAmericas. "We are particularly excited about this program as it fulfills a need in the broccoli category out of Florida, for which our customers have been looking for a solution.”

CarbAmericas recently partnered with an experienced family of growers–who have been in the business for 30-plus years–to supplement the company’s already existing Mexico and Maine crops. According to a recent press release, the company and its growers planted over 350 acres over the past year to grow its broccoli program.

Danny Pollak, VP of Sales, CarbAmericas

"Due to our grower’s location in north Florida, overnight deliveries will be very easy for us,” said Danny Pollak, Vice President of Sales of CarbAmericas. “With this, our broccoli can be at our customers’ warehouses within 24-48 hours of harvesting. This results in better turns in our customer’s warehouses, improved freshness on the shelf, and the ability to highlight and support local Florida-grown programs to consumers.”

CarbAmericas expects harvesting to continue now through April. The company will ship Asian Cut broccoli in wax boxes that are iced in a brand-new, on-site clamshell ice machine in Bunnell, Florida. The company also takes orders for iceless crowns upon request.

As companies continue to expand capabilities and boost production, AndNowUKnow will keep you up-to-date with relevant announcements.