ORLANDO, FL - Chiquita is unveiling its groundbreaking Yelloway One banana prototype at the International Fresh Produce Association trade show. This innovative banana variety, resistant to diseases and low in carbon emissions, represents a significant leap forward in sustainable fruit production for the company.
"At Chiquita, we are passionate about bringing the vibrant spirit of the tropics to our customers and consumers. The IFPA Trade Show is the perfect platform for us to engage with our customers and showcase our commitment to the future of the banana industry, through sustainability and innovation," said Jamie Postell, Vice President of Sales.
Building on this excitement, the Yelloway One prototype is the result of a collaborative effort between Chiquita, KeyGene, MusaRadix, and Wageningen University and Research. This joint venture underscores Chiquita's dedication to pioneering advancements in the banana industry.
In addition to the Yelloway One unveiling, Chiquita will present its new 2024-25 Sustainability Report at the trade show. The report highlights the company's environmental initiatives, including carbon reduction efforts and strategies to combat banana crop diseases.
Furthermore, visitors to Chiquita's booth will be transported to the tropics, where they can explore the brand's history, learn about the Behind the Blue Sticker initiative, and gain insights into the banana production cycle. The company will also offer engaging videos, Q&A sessions, and presentations featuring key Chiquita spokespersons, as a press release stated.
The IFPA Trade Show will serve as a great time to celebrate Chiquita's achievements in sustainable agriculture and fair labor practices while addressing future challenges. Attendees can also learn about the company's latest Small Change, Big Difference Pink Sticker Campaign for breast cancer prevention awareness by visiting booth #B3459.
To see how more innovative prototypes and many others changing the industry, stay tuned with ANUK!
