Church Brothers Farms Launches Redesigned Website
- by Laura Hillen
SALINAS, CA – Preeminent grower, processor, and shipper of more than 500 fresh vegetables SKUs, Church Brothers Farms has rebuilt and relaunched its website to better interface with consumers and colleagues, offer new features, content, and an overall enhanced experience.
“Our website will be in a state of continuous improvement; adding and updating both content and format to help us tell our story even better and remain relevant to our audience,” Vice President of Marketing Kori Tuggle said, according to a press release.
The result of nearly a year of sustained efforts, the new, fully responsive website boasts over 100 product pages that coordinate the company’s full product line.
“We strengthened our SEO and navigation design to make it easier for the search engines and site visitors to find relevant content,” Tuggle added.
New functionalities include:
- The ability to view the site in Spanish, French, and English
- A social media feed page that combines all the company’s social media channels
- A 30 second home page video that introduces the company, produced by Chuck Church himself
“The entire site is responsive for any device format: Any size desktop, iPad, or smart phone,” Tuggle said. “The goal of this rebuild was to update both the back and front-end content to keep up with technical and design trends. We have real-time knowledge of site traffic, device usage and traffic referrals that will guide us on future content and help visitor retainment.”
Additionally, there are a number of features designed specifically for visitors from the produce industry:
- A growing region and farming section
- A sustainability section
- A food safety resource library
- A resource page that allow partners to download the company’s logo
- Retail items’ UPC and GTIN codes organized into a single page for reference
The site also features real-time analytic reporting. Church Brothers Farms promises to continue to develop content for the site, and will prioritize videos and those sections of the site which are most frequented.
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