Church Brothers #ImperfectVeg Program to be Showcased at PMA's Foodservice

Mon. July 13th, 2015
- by Jordan Okumura     

SALINAS, CA - Mark your calendars: PMA Foodservice Expo is coming up, and this year Church Brothers will be there showing off the company’s new #ImperfectVeg program.

Church Brother's #ImperfectVeg Romaine Hearts

At the Monterey, CA expo, you’ll be able to stop by Booth #23 and learn more about the #ImperfectVeg program, which advocates selling fresh produce items to foodservice operators that were previously discarded or rotated back into the soil due to not meeting industry standards for cosmetic attributes.

Kori Tuggle, VP of Marketing, Church Bros.

“With education, the #ImperfectVeg may be accepted faster by foodservice customers because the end consumer chooses off a menu description rather than at retail where they buy with their eyes,” said Kori Tuggle, Vice President of Marketing.

Church Brothers announced in a press release that it will be displaying its entire #ImperfectVeg product line at the PMA Foodservice Expo including: direct field-packed Romaine leaves and cauliflower, value-added Broccoli bits, and second crop baby kale, baby chard and clip spinach. 

Church Brother's #ImperfectVeg Clip Spinach

Along with the offerings at PMA Foodservice, on Saturday, July 25, Church Brothers will host an annual private party at the family ranch to thank its customers for their support. 

“The family ranch party is part of the Church Brothers’ leadership legacy in the Salinas Valley,” added Tuggle.  “Our customers look forward to the party all year, it’s a great time to showcase our products and say thank you for your business.” 

This year, Church Brothers will also participate in the PMA Foundation Career Pathways program. “The best way to get produce center of the plate is through education,” Tuggle said, and by hosting students and faculty for a tour of its True Leaf Farms salad processing plant in San Juan Bautista, Church Brothers says this event will give the company a chance to host future produce operators.

Church Brothers