WENATCHEE, WA - Just in time for the Northwest cherry season, Columbia Marketing International (CMI) is introducing a new, first-of-its-kind cherry shipping box for its export customers.
Featuring a unique high graphic, pop-top lid, the box presents an idyllic scene of the Columbia River Valley, and easily pops open and folds up to create an instant retail display.
Marc Pflugrath, CMI’s Director of Export Sales, explained in a press release that the box was designed to reinvent the way that export markets display cherries.
“We wanted a box that would measure up to the exceptional quality of cherries we are packing in it,” he said. “Our cherries are hand-selected and optimally sorted and this new signature box showcases the biggest, sweetest, and most flavorful fruit on the market.”
According to a press release, an unseasonably mild winter followed by lots of spring sunshine has provided optimal growing conditions for the Northwest cherry crop this season. Flavor and sweetness for this season’s cherries are expected to be at peak levels.
“Size and fruit sugars should be optimal,” said B.J. Thurlby, President of the Northwest Cherry Growers. He went on to say that the warm weather has done a tremendous job of creating cell division in this year’s crop.
Initial feedback on CMI’s new pop-top lid for cherries has been incredibly positive, as retailers enjoy being able to display premium Northwest cherries without removing the lid.
