WENATCHEE, WA - The results are in, and consumers are clearly flocking to organics. Proving the success of its long-term investment in the sector, CMI Orchards recently revealed impressive sales jumps surrounding its organic varieties. The grower’s overall organic apple production is currently up by 25.5 percent over last year, and organic pear production is up by 73.2 percent.
“We’re very pleased with this growth. The new year is the perfect time to commit to health and wellness and many shoppers choose to do this by opting for organic products,” commented Brand Manager Rochelle Bohm. “CMI is perfectly positioned to support retailers focused on offering their customers new and exciting products that drive sales and satisfy organic shoppers year-round. With the highest number of club apples of any shipper, and award-winning sales tools, we’re poised to continue this growth in the new year with some incredible organic promotions.”
According to Nielsen Fresh Facts, CMI-branded Ambrosia, Kanzi®, and JAZZ™ varieties have some of the highest distribution of any branded organic apples. Organic Envy™, which hit the market in 2019, has seen significant volume gains this year. CMI leadership anticipates the organic Envy variety will continue to accelerate to one of the top positions to match the conventional variety. Currently, Envy holds some of the highest retail pricing of any organic branded apple, with a $3.00 per pound average.
More than 10 years ago, CMI developed the Daisy Girl Organics brand to help retailers capture incremental sales for organic apples, pears, and cherries. As noted in a press release, the brand has created an internationally recognized mark of quality for CMI’s organic program. CMI’s Daisy Girl Organics label has been one of the top-selling organic apple and pear brands in the U.S. for several years running.
“Our organic growth remains strong and we’ve proven that we are one of the best year-round organic suppliers in the industry,” explained Marketing Specialist Danelle Huber.
CMI orchards are located in Washington State, a premier growing area for apples, pears, and cherries. The nutrient-rich soil, arid climate, plentiful water, and advanced growing practices produce incredibly high quality fruit.
Can we expect to see sales rise across the entire organic category? Stay tuned as AndNowUKnow reports.
