WENATCHEE, WA - With ambrosia in the name, it’s little wonder that shoppers are clamoring for the delicious bite of an Ambrosia Gold® apple. CMI Orchards reported on this demand, citing Nielsen data that revealed a significant surge in sales.
“Ambrosia withstands the test of time, starting as only the second branded apple variety available in the USA. Today, Ambrosia Gold is a retail staple, and other growers nationwide are jumping on the wagon to discover their own methods of growing and harvesting the variety,” Rochelle Bohm, Vice President of Marketing, remarked. “Best-in-class retailers recognize Ambrosia as a mainstay on the shelf—and Ambrosia Gold delivers the best-of-the-best eating experience, bar none.”
The latest Nielsen IQ year-over-year scan data for the 13-week period ending 12/2/23 showed that Ambrosia Gold is defying market trends, a press release noted. According to the data, the overall Ambrosia apple category faces a decline, but Ambrosia Gold shines as a beacon of success. Registering an impressive +23.9 percent increase in sales and a +33.1 percent jump in volume in the same period, Ambrosia Gold has shown how it performs in the market, setting new benchmarks for quality and demand.
As the report went on to detail, Ambrosia Gold is becoming a consumer favorite, one with an increasing consumer preference.
“CMI’s Ambrosia Gold is more than just an apple; it’s a consistently delightful experience that keeps consumers coming back time and again. A standout in both taste and sales performance,” Bohm added.
This is due in large part to the variety’s honey-sweet taste and resistance to browning. There’s also an important story behind Ambrosia Gold: how one unknown variety became a top contender on U.S. retail shelves. This milestone was achieved through the efforts of the McDougall family as the exclusively licensed growers in the U.S. from 2007 through 2017 before the patent opened to other growers.
Bohm remarked on the McDougall family’s pioneering methods and innovations, now integral to practices across CMI’s grower network.
“All Ambrosia are not created equal. These efforts ensure that every Ambrosia Gold apple delivers an unparalleled eating experience, reinforcing our position as leaders in quality,” she said. “Join us in offering the Ambrosia Gold brand to consumers and talk to our sales team to learn about CMI’s Ambrosia Gold special promotions. With unmatched taste and soaring sales, Ambrosia Gold is poised to be a top seller in your assortment.”
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