CMI Orchards Preps for Cherry Season; Joel Hewitt and Danelle Huber Comment

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Tue. April 4th, 2023 - by Chandler James

WENATCHEE, WA - Cherries are coming in hot! CMI Orchards revealed it is amping up to dive into the fruitful cherry window, and it’s helping retailers by providing the sweetest sales guide yet.

Joel Hewitt, Domestic Sales and Organics Manager, CMI Orchards“From coveted fan favorites like Red and Rainier to deluxe specialty varieties like Skylar Rae® and Strawberry Cherries, we’ve got it all,” Domestic Sales and Organics Manager Joel Hewitt said. “Cherry season offers the most attractive window of the year for sales. Savvy retailers who get ahead of the game see their sales skyrocket, impacting total produce sales for the year.”

As noted in the release, Northwest cherries deliver an intense, extremely profitable season—and there’s only a three-month window left to plan promotions and reserve volume. Bolster sales from every direction with the freshest selections of premium cherries, high-graphic displays, and exciting promotional programs. For even more help and visualization, CMI Orchards provided its sweetest sales guide yet for retailers.

From Red and Rainier to deluxe specialty varieties like Skylar Rae® and Strawberry Cherries, CMI Orchards is helping retailers take advantage of the lucrative cherry season

Danelle Huber, Senior Marketing Manager, explained that the trick to making sure cherry season isn’t just a flash in the pan is capitalizing on consumers’ anticipation with a multi-pronged approach.

Danelle Huber, Senior Marketing Manager, CMI Orchards“Our programs take sales to the next level by curating a shopping experience that has customers coming back for more,” said Huber. “Displays typically drive up to 30 percent more sales in-store. When you pair that with cherries—the magical fruit that inspires seasonal excitement year over year—it’s really the dreamiest match-up you could ask for.”

Capitalize on the impulse allure of cherries with CMI’s large selection of specialty cherries, as they’re the sort of item that gets picked up on a shopper’s way through the store or during their online shopping experience.

CMI Orchards urges retailers to take advantage of consumer anticipation with a multi-pronged approach that includes a curated shopping experience and displays

“A study conducted by Harvard Business Review and a major U.S. retail company found 73 percent of customers use multiple channels throughout their shopping journey, while only 7 percent were exclusive online shoppers and 20 percent were store-only shoppers,” Huber continued, explaining the benefits of utilizing a range of channels, such as digital ads, in-store displays, and mobile app information. “The window for success is so tight during this season that we highly recommend retailers stay proactive and make sure they have secondary displays on hand.”

Hewitt further noted there are solid expectations of a good, healthy crop, which retailers can advertise through the majority of the summer.

With a tight window for success this season, CMI Orchards highly recommends retailers stay proactive and make sure they have secondary displays on hand

“Due to challenging weather conditions, last year’s cherry crop was down,” said Hewitt, “but this year, we’re optimistic that retailers are going to get more bang for their buck on advertising throughout the season.”

The season is only going to keep heating up, so keep a tab open for more marketing and promotional ideas.

CMI Orchards