WENATCHEE, WA - Juicy gains are in store, and no, I’m not talking about the gains we get at the gym. CMI Orchards recently reported a strong start to the JUICI® apple season, with sales performance already showing almost double the gains over last year.
“JUICI blends perfectly balanced sweetness and acidity, with a light Honeycrisp-like texture. It’s no surprise the apple stands out, with parents like Honeycrisp and Braeburn—two solid apples with huge consumer followings. JUICI combines the very best attributes of both varieties,” remarked Vice President of Business Strategy Loren Foss, who goes on to further recommend that retailers should add JUICI to their assortment.
This will capture incremental sales by delivering on quality, flavor, and the excitement that comes with a limited availability item, a press release noted.
“Retailers have an opportunity to take advantage of another four months of availability, with JUICI delivering now through May, helping generate seasonal excitement and promotional opportunities,” added Foss.
JUICI continues to grow market share, as Senior Marketing Manager Danelle Huber explained.
“The latest NielsenIQ 52-week report ending on 12/30/23 shows a 94.2 percent increase in sales, and an 83.7 percent increase in volume year over year across the U.S.,” she said, before noting that the apple helps preserve the apple category’s integrity. “Introducing JUICI presents an opportunity to revitalize category sales lost to deflation, offering consumers a high-quality alternative while safeguarding the market’s premium apple segment.”
Originating from Washington State, JUICI apples were developed two decades ago. In 2017, under Jim Thomas’s leadership, Starr Ranch Growers introduced JUICI to market. Today, the variety is exclusively available through CMI Orchards.
“Washington State’s superior harvest and CMI’s rigorous standards means only the best fruit are going to be hitting the shelves,” Foss concluded. “When you have an apple like JUICI in the produce department—hitting every mark on flavor and quality—you’ll no doubt see that reflected back at the register in dollar gains.”
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