CMI Orchards Unveils New Partnership and Exclusive Pear Crop Insights
- by Jenna Plasterer
WENATCHEE, WA - So far, 2020 has zoomed by, but the end of the year brings about a special event that is worth looking forward to—World Pear Day. December 5 marks the celebrated holiday, and to get ready for the festivities, CMI Orchards is sharing some of its 2020 pear crop updates, promotions, and a new partnership to expand its supply.
“There has been strong demand right out of the gate, and we were able to capture early sales and have been able to keep that momentum going. Export demand has been great in several markets as well,” explained Sarah Barkley, Sales Manager.
To meet higher demand for its pears, CMI has announced that it will be partnering with Independent Warehouse in Dryden, Washington, which will add more than 600,000 cartons of pears to the company’s selling power. The new partnership will expand CMI’s ability to deliver exceptional Bartlett, Bosc, and Red and Green d’Anjou pears.
“We know how important that a year-round supply of quality pears is to our customers, and this partnership will help us grow in our ability to support retail demand,” said Rochelle Bohm, Brand Manager.
In honor of World Pear Day, Sarah also revealed that the grower will be partnering with USA Pears and Military Produce to host a pear display contest in the commissaries using the company’s Anjou, Bartlett, Bosc, and Red pears. And with CMI’s 2020 pear crop proving to be fruitful due to great overall conditions and quality as well as high initial demand, the company will continue to support growth through its import partners.
“In addition to this new and exciting domestic partnership, CMI continues to import delicious Southern Hemisphere pears from our amazing partners in Argentina; Kleppe grows pears that are branded under the world-renowned Gaucho label, and PAI grows exceptional organic pears that are packed into CMI’s Southern Hemisphere Daisy Girl Organics® label,” continues Rochelle. “The partnerships CMI holds with Independent, Kleppe, and PAI significantly improve CMI’s pear selling power.”
With such a strong season already underway and demand ready to hit a high due to the coming holidays that are fast approaching, CMI shares that now is the perfect time to run promotions across retail for the category to command shopper attention and have them fill their baskets with the juicy fruit.
“Packaged pears can help retailers capture incremental sales. Pears are a highly sought-after item at this time of year often starring in eye-catching dishes on Thanksgiving and holiday table spreads,” shared Rochelle. “Whether poaching, slicing atop salads, or baking into a favorite dessert, pears are festive and delicious.”
To support the promotion of the category, Rochelle explained that CMI has introduced a variety of packaging options for retailers to add to their shelves. With 2 pound and 3 pound pouch bags, as well as bulk buying options, there is something for everyone looking to stock up on pears. CMI also offers its organic pears packed under the award-winning Daisy Girl Organics label for those opting for organic options.
With so many exciting updates and promotions in the pipeline for CMI, it seems as though the grower is showing no signs of slowing down any time soon, and neither should you. Make sure to reach out and get CMI’s pear varieties on your shelves just in time for World Pear Day and the upcoming holiday season.