Coliman Group Continues Its Focus on Fairtrade Banana Production
- by Jessica Donnel
COLIMA, MX - As Coliman Group continues towards its goal of becoming an international leader in providing organic bananas, Fairtrade certification is a topic that remains in the forefront of the company’s plans to add value to its product and its family of workers. Having obtained Fairtrade certification for its Tecomán, Colima-grown bananas in 2014, the company has since taken on the task of finding the necessary tools and platforms to provide working conditions that are 100 percent safe and are focused on health, education, and housing.
“In Coliman Group, we have met the criteria that Fairtrade International establishes: support for the development of collaborators by empowering them to fight poverty and strengthening their skills, to name a few,” said Jorge Angel Aguilar Jr., Corporate CEO. “Fairtrade guarantees that the company pays decent wages, respects health and safety, and protects the environment.”
According to a press release, Fairtrade is an alternative approach to conventional trade based on an association between producers, traders, and between companies and consumers. Focused on better trading conditions and guaranteeing labor rights, Fairtrade helps contribute to sustainable development across industries.
Coliman shared that selling its organic products under the Fairtrade criteria also allows for the company to receive an additional amount of money called Fairtrade Premium. This additional incentive is then used to fund projects that promote the improvement of the economic and social situation of the company’s partners, their families, and their natural environment.
This Fairtrade premium fund has been earmarked for the investment of more than 20 projects related to health, education, construction, housing improvements, and community aid. In total thus far, benefits have been provided to 595 associates, their families, and communities.
“Undoubtedly, this is an essential certification that adds value to our company,” Jorge concluded, “taking care of our personnel and generating adequate work spaces.”
As the company continues to expand its organic banana production and raise the bar on social and corporate responsibility, stay tuned to AndNowUKnow for continued updates on Coliman.