Consalo Family Farms Adds Produce Veterans to Head Import Division
- by Chandler James
VINELAND, NJ - Consalo Family Farms/Freshwave Produce recently announced the exciting addition of Brad Cantwell and Pepe Martinez to its produce family. Bringing a combined 65 years of experience in the fresh produce industry, their roles at the head of the company’s import division will see them create and expand a new deciduous fruit importing operation.
"We are very excited to have them join us and look forward to expanding our business together," said Skip Consalo, President.
Cantwell and Martinez have worked together for 30 years. Their partnership has created a network of growers, brokers, and retailers that spans three continents, according to a press release.
Cantwell is a leader in the industry with over 35 years of experience, a majority of which he spent at Dole Fresh Fruit as the Vice President of Deciduous Fruit in North America. More recently, he worked with Sierra Produce as the Vice President of Sales. His extensive career has seen him create and manage commodity portfolios worth over $200 million.
Martinez is a key player in international grower relations with 30 years of experience in quality control and post-harvest management. He has worked with growers in South America, Europe, and California handling a multitude of different fruit varieties. Martinez is also trained and certified in both FSMA and FSVP food safety protocols and laws.
Using established global partnerships they have cultivated throughout their careers, Cantwell and Martinez will add new products that will complement Consalo Family's existing portfolio. Their connections to growers from Peru, Argentina, Chile, Brazil, and South Africa will offer incredible opportunities to service and supply Consalos' already strong customer base.
Cantwell's experience with Dole and Sierra, and his ability to manage the import business, along with Martinez's experience in grower relations, food safety, quality control, and agronomy is sure to enhance the overall strength of Consalo Family's business.
Congratulations to Brad Cantwell and Pepe Martinez on these new roles!