Cosmic Crisp® Apples Bring Holiday Twist to Produce Aisles
- by Jordan Okumura
YAKIMA, WA - Christmas is fast approaching and I can already smell the sweet scents of pine trees, gingerbread, and crisp apples. Cosmic Crisp® apples are one variety sure to delight your consumers this holiday season through diverse retail opportunities. Through partnerships with retailers, influencers, and media outlets, millions of shoppers will get a taste of the new Cosmic Crisp apple and inspiration to put a fresh twist on traditions.
“The original tree ornament was red apples,” explains Kathryn Grandy, Vice President of Operations and Marketing for Proprietary Variety Management, the company responsible for promoting the apple to consumers. “After a bad crop year, glass ornaments were created and the rest is history. We are bringing the apple ornament tradition back and creating new ones with the Cosmic Crisp. Beyond recipes, its natural beauty is perfect for fresh decor.”
Publication in Martha Stewart Living and Better Homes & Gardens’ Living section will showcase special recipes and seasonal decor all centered around the Cosmic Crisp apple. These issues both hit newsstands November 13, just before the apples ship from Washington state. More content will be available on the Cosmic Crisp website and social media platforms, including how-to videos, a holiday guide, and more. Major grocery retailers will support the campaign with in-store signage, social media content, and select event activations.
“This year’s harvest is much larger than last, and growers are ready to ship nationwide on November 23, just in time for the holidays,” adds Grandy. “We receive messages from consumers every day asking when the apple will be back. The answer is: soon!”
Influencers who will join in on spreading Cosmic Crisp cheer include designer, stylist, and TV personality Eddie Ross, and celebrity chef Chadwick Boyd. Returning to the Cosmic Crisp ambassador lineup is Chef Dan Koomoo of Crafted Yakima and lifestyle influencer Chantea McIntyre. The branded apple’s partnership with uniphi for good, an agency representing former NASA astronauts, will also continue.
A cross between the Honeycrisp and Enterprise varieties, Cosmic Crisp apples are crisp, juicy, and have a perfectly balanced flavor that make them an ideal snack or ingredient for baking, cooking, and juicing, as stated in a press release. After making their debut last Winter, the apple was sold out by early spring and has been sought after ever since.
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