Crosset Company Announces Revamped Website

Mon. November 6th, 2017 - by Jordan Okumura

INDEPENDENCE, KY - Looking oh-so-fresh these days, Crosset Company has unveiled www.crosset.com With its new look and enhanced functionality, the company’s website has launched a redesigned digital home base.

Bob Lummis, Sales and Merchandising Manager, Crosset Company

“We redesigned and restructured our website to better communicate the Crosset Company organic produce advantage and the broad range of products and services we offer our customers and growers,” said Bob Lummis, Crosset Company Sales/Merchandising Manager. “Crosset has been at the leading edge of the growing consumer demand for organic produce. We jumped in early-on to help our customers realize the potential of a well-executed organic program. In fact, we are the largest distributor of organic produce east of the Mississippi River. In addition, our new website visually reflects the beauty and freshness of the organic and conventional produce and floral products we move from farm to market every day.”

The company addresses several aspects of the industry, as it has proven itself to be a leader in the distribution of organic fresh produce, as well as a premier full-line, full-service wholesaler of fresh produce and floral products. To garner the attention of its vast array of customers, the new website is reported to be fully responsive, mobile optimized, and easy to navigate, and it will become the central platform displaying the company’s full range of products and services.

Crosset Company's new website

“We bring generations of produce experience to help our customers and growers get ahead and stay ahead,” said Lummis. “We invite retailers, grocery wholesalers, foodservice distributors, and growers to browse our new site and learn more about how we put our experience, scale, network, and high-touch service to work for them…delivering fresher, delighting shoppers, simplifying supply chains, and driving profitable growth.”

So, what is all the excitement actually about, and how does it help you? The website’s main focus is to deliver information, insight, and resources for customers in order to ensure they are able to profitably grow their businesses. The “Resources” section of the website has been further developed, and there is a new Crosset Company blog. Customers can also download merchandising tools and tune into the new Produce Talk, a weekly newsletter that will give customers up-to-date information about conditions on the supply chain, trends, new and seasonal items, merchandising timing, promotional opportunities, and more.

Stay tuned into AndNowUKnow for more fresh produce news and to hear how Crosset Company and others continue to push the consumer engagement envelope with evolving platforms.

Crosset Company