PASADENA, CA - Cuties® are a wintertime staple, and consumers are excited to get their hands on the delicious fruits. To further this excitement, Cuties produced a Countdown to Cuties sweepstakes to increase brand awareness and get everybody talking about the advent of the California Cuties season, which runs from November to May. By utilizing its loyal fan base, the brand offered consumers a chance to win a smartwatch and share their own personal countdowns with each other.
“We anticipated and were very pleased with this volume of excitement surrounding Cuties season because we know consumers love the brand,” said Kate Reeb, Director of Marketing for Sun Pacific. “This promotion created another opportunity to personalize people’s experience with the Cuties brand and create excitement around the much anticipated start of a season.”
According to a press release, since the promotion launched on October 22, more than 78,000 have entered the sweepstakes. The brand also included the hashtag #CutiesCountdown to generate buzz on social media. Over 1,400 engagements were logged across Twitter and Facebook during the three-week promotion period.
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