SALINAS, CA - With the new year on our horizon, now is the time to diversify eating experiences. This is the stance consumers have taken as well, seeking out fresh ways to make their holidays extra special. D’Arrigo California has taken an extra step to ensure fresh produce is on everyone’s plate come Christmas by launching a free, downloadable broccoli rabe recipe guide flip book for the holidays.
“D’Arrigo California has partnered with food influencers across the country to put the best broccoli rabe breakfast, appetizer, side, dinner, and vegetarian dishes together for the holidays. These delicious and nutritious recipes with Andy Boy broccoli rabe will please all palates young and old around the globe,” states Claudia Pizarro-Villalobos of Marketing and Communications.
Broccoli rabe, a vegetable native to D’Arrigo’s hometown of Messina, Sicily, was first grown by the family in San Jose, California, in the 1960s. Wanting to ensure consistent flavor and supply, the family brought on staff which included their own seed breeder.
D’Arrigo California has since produced quality bunches of Andy Boy broccoli rabe that is offered both conventionally and organically. The proprietary cruciferous ‘super-green’ vegetable, whose bold flavor comes from being a member of the mustard family, is offered exclusively by D’Arrigo California year-round.
“Broccoli rabe contains vitamins, minerals, and antioxidants to keep bodies strong and feeling good,” Pizarro-Villalobos continues. “It contains nutrients that you might not expect to get from a vegetable, including protein and calcium. The prominent flavor, versatility, and health attributes that broccoli rabe offers will surely brighten your table, dishes, and mood this season.”
These delectable recipes are guaranteed to bring great joy to those gathered around the table. The free holiday recipe guide flip book will highlight the history of D’Arrigo California, broccoli rabe cooking techniques (blanch, sauté, puree, roast, steam, and grill), and all 15 recipes can be viewed here.
There is still ample time to inspire your consumers ahead of the holidays, so get cooking!
