David Baxter of Bard Valley Natural Delights® Discusses Program Growth and New Products
YUMA, AZ - The expansion of the date category has been exciting to watch, especially as shoppers turn to the fruit for a variety of eating experiences. To meet increasing shopper demand, companies like Bard Valley Natural Delights® are strengthening date programs with product expansion and more. I spoke with David Baxter, Director of Marketing, to learn more.
“We just relaunched our date roll under the Mini Medjool sub brand. We made them smaller and more snackable, and upgraded the Almond recipe, as well. In addition to this, we’re launching three new organic flavors: Organic Cacao Coconut, Organic Cranberry Pistachio, and Organic Fruit & Nut,” David shared with me.
Bard Valley Natural Delights will be also be re-releasing its Dark Chocolate Covered Medjool Dates for the holiday season. This product will be available from now until Easter for special holiday gift-giving events.
As the company looks to the future, David noted that its focus on innovation will allow Bard Valley Natural Delights to pursue exciting opportunities.
“Our goal is to get more people into the category through products other than just whole and pitted dates. You can expect to see some very exciting updates in the future, as well as intriguing promotions in the new year focusing on health and wellness as folks reset their habits and set new goals,” David remarked.
As a one-stop shop for the category, Bard Valley Natural Delights differentiates itself by providing an innovative assortment of products, merchandising, and retail support. The company also launched its trade resources site to better support retailers’ efforts to grow the date category with their consumers.
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