Del Monte Fresh Adds to Convenience Line with Better Break™ Meals
- by Melissa De Leon Chavez
CORAL GABLES, FL - There are few robust portfolios like that of Del Monte Fresh, and the food-focused powerhouse has officially added to it with its new Better Break™ convenience line of prepared meals.
“We are so excited to unveil Better Break,” said Dennis Christou, Vice President Marketing, Del Monte Fresh Produce N.A., Inc. “We know that our consumers—millennials especially—are looking for tasty, convenient, and wholesome options when it comes to lunch and afternoon snacking. Better Break is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte® lineup at our retailers nationwide.”
Having been made available across the U.S. late this summer, the new chef-inspired meals are available in varieties such as:
- Spicy Pomodoro: made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce
- Zesty Green Chile: kohlrabi, cauliflower, kale, chickpea, and bell peppers tossed in a tangy green chile sauce
- Summer Corn: cauliflower, broccoli, sweet potato, kale, and corn sauce with roasted corn and bell pepper
The Better Break convenience line stems from FMI – Power of Produce 2019 data that illustrates a growing desire among millennials (60 percent of older millennials and 55 percent of younger millennials) to incorporate more produce during lunch.
According to a press release, these new products meet consumer demand in a groundbreaking new way, created to minimize prep time that can come along with peeling, seeding, and cutting.
In addition to combating these obstacles in fresh produce consumption, Better Break provides a wholesome choice for consumers aiming to enjoy a quick, convenient, healthy lunch or snack option. Better Break products are based on fresh vegetables and contain 130 calories or less per serving, with heat-and-eat, microwave-safe BPA-free packaging allowing for a quick snack or small, healthy meal at a moment’s notice.
Featuring cauliflower, broccoli, sweet potatoes, kale, and corn, plus a delicious sauce, new Better Break offers both vegetarian and plant-based options, packed with 4g of protein per serving.
With an SRP of $3.99, the new single-serve 7 oz. offering is available at retailers nationwide now.